Marketing Plan of Jim Forbes Real Estate, LLC

A multifaceted approach designed specifically for marketing the homes and condos of Piper’s Landing Y&CC

Professional Service:

  • Jim specializes in the buying and selling of homes in Piper’s Landing Y&CC.

  • He has in-depth knowledge of Piper’s because he has lived here since 2012.

  • He knows and understands all the nuances of the community, the association, and the properties.

  • He has spent a tremendous amount of time developing a website with data and documents to help buyers, sellers, and other Realtors.

  • He is available to meet with you or a Buyer on short notice.

  • He is able to take the prospective Buyers on a golf cart tour of the entire property including the Marina.

  • On the Buyers, he can introduce them to the Lifestyle of Piper’s by playing golf and /or having a meal in the clubhouse with them.

  • No out of the area agent can give you this same personalized service.

Jim has been a Florida Real Estate Agent since 2004. The first 15 years were in Commercial Real Estate where he earned the prestigious CCIM Designation. The CCIM designation is similar to having an advanced degree in Real Estate. It represents many facets of training and testing in real estate principles, theories, and practical applications. Prior to moving to the Stuart area, he was a Certified Public Accountant for 27 years in his own firm. This background provides him a  foundation that very few real estate professionals have because he understands the complex financial facets of a real estate transaction.


Jim takes sends all his leads from his various campaigns an email with the summary information of Piper’s and 10 white paper attachments.
if they respond favorably to his email then he set them up to receive his periodic newsletters that are sent out to prospective buyers.
If they do not reply to his first email he sends them a follow-up email to determine their level of interest and to ensure they got the information.


Newsletters are sent periodically, monthly in season, to all the prospective buyers that have shown an interest in Piper’s.
This keeps them informed of what is going on in Piper’s and reminds them of the homes for sale or lease.
He provides to them a summary line item of the details of all the homes that for For Sale in Piper’s

Newspaper Advertising:

TCPalm ads – including one full-page ad each month in season.

Web-based Advertising:

Nationally recognized websites as the volume of listings dictates.

Private Communities Website:

Golf Course Homes Website:

Jim Forbes Real Estate, LLC Website: (current site)
Containing an IDX feed of all homes for sale or lease

Two Realtor Multiple Listing Service – MLS:
Martin County Realtors of the Treasure Coast – MCRTC
Beaches MLS – Port Saint Lucie to Ft Lauderdale 
This is the Realtors primary research source
300 +/- websites pull data from these sites
Sites such as Zillow, Trulia,

Open Houses:

Most Sundays in season Jim Offers open house tours of Piper’s and his listings.
He takes them on a complete tour of all the amenities of Piper’s by golf cart.


Jim is one of the few agents that has the ability to do his own Videos and Virtual tours.
He considers this very important since you are marketing primarily to Buyers who do not live in the area.
All listings have:

Virtual Tours
Video Tours
Listing Photos
Floor Plans

Professional Brochures:

Home photos, details, and floor plan
HOA Dues & Equity for that specific home or condo
Four-page email brochure
Unbranded flyer for other Realtors to give to their Buyers